Рынок розничной торговли во Франции: онлайн-каналы и сеть U лидируют по росту доли

The online channel emerged as the most dynamic in the French grocery sector, gaining 0.5 percentage points in market share in the latest four weeks to 14 June, according to the latest data from Worldpanel by Numerator. Coopérative U saw the strongest growth in the market, with a 0.6-percentage-point increase in market share in this period, the data showed. Local shops gained 0.5 percentage points in market share, while discount retailers continued to grow in this period, with an increase of 0.1 percentage points. The market share of hypermarkets and supermarkets declined by 0.7 percentage points and 0.4 percentage points, respectively, mainly due to a fall in the average value of individual shopping baskets. Overall consumption among French consumers rose by 0.7% in value and 1.5% in terms of the number of items, driven by a 6% increase in purchase frequency, Worldpanel added. Top Retailers Growth at Coopérative U was driven by the good performance of its Hyper/Super U formats (up 0.4 percentage points), the addition of nearly 480,000 new shoppers, and an intensification of its promotional efforts. Les Mousquetaires Group gained 0.4 points in market share to continue its growth momentum, boosted by the complementary nature of its store formats (+0.1 points), online (+0.1 points), and local shops (+0.2 points). Intermarché stores attracted more than 500,000 new shoppers, while local shops benefitted from increased visit frequency. Aldi consolidated its position with a 0.2-point increase in market share, driven by the acquisition of more than 560,000 new customers and an increase in purchase frequency, the data showed. Stable Performers E.Leclerc reported a stable performance in the latest four weeks, with a slight decline in store performance (down 0.1 points) offset by growth in the online segment (up 0.1 points). Groupe Casino also reported a stable market share after several periods of decline. Retailers Under Pressure Market share at discounter Lidl fell by 0.1 percentage point, hampered by a decline in shopping frequency and basket values. Carrefour’s market share declined by 0.2 percentage points during the period, as lower average basket values offset continued customer gains. Elsewhere, Auchan saw the sharpest decline, of 0.6 percentage points, affected by a fall in customer numbers and loyalty.