Гендиректор Coinbase Брайан Армстронг призывает основателей компаний решать сложные задачи

Coinbase Global Inc. (NASDAQ:COIN) CEO Brian Armstrong shared advice for entrepreneurs, saying founders should pursue difficult problems instead of choosing safer, less ambitious business ideas. Armstrong Urges Founders To Take On Hard Problems On Wednesday, Armstrong shared startup advice in a post on X, saying many founders avoid complex problems because they believe easier ideas offer a better path to success. "When starting a company, most people shy away from truly hard problems and go for base hits thinking it will be easier," He wrote. He argued that the opposite approach can often create more opportunities because fewer entrepreneurs attempt difficult challenges. "The opposite is true. Fewer people attempt the hard problems so there is less competition, and great people are more likely to join you on an impactful mission," Armstrong said. The Coinbase CEO advised founders, "Start with something you feel in your bones must be possible or different in the world, even if it’s not a business," Armstrong wrote. He added that entrepreneurs should break down their long-term goals into practical steps and identify early ways to generate revenue. "Then work backwards from there toward what steps will be required, and see how you can get your first dollar of revenue on an early step which enables the broader vision," Armstrong said. Top Business Leaders Share Startup Advice Earlier, Investor Kevin O’Leary urged aspiring entrepreneurs to solve real customer problems and prove market demand before launching a business, saying success depends on execution, discipline and creating value. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo courtesy: Shutterstock By Thrive Studios ID © 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved. To add Benzinga News as your preferred source on Google, click here.