Английский Экономика
06.07.2026 Читать источник
CNN запускает сериал о визионерах на LinkedIn с участием Ричарда Квеста
CNN представила новый цифровой сериал Visionaries на платформе LinkedIn, где ведущий Ричард Квест интервьюирует топ-менеджеров и маркетологов о трансформации бизнеса. В первом выпуске обсуждается случай с конфискацией соусов ранч в аэропортах и реакция бренда Kraft Heinz на этот инцидент.
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CNN Launches New Edition of Visionaries Series on LinkedIn, Hosted by Richard Quest
New York, NY — (July 6, 2026) — CNN today announced a new installment of Visionaries, its global editorial and cross-platform franchise spotlighting trailblazing leaders, athletes, and changemakers across business, art, technology, and sports. Hosted by CNN Anchor and Correspondent and CNN Business editor-at-large Richard Quest, this digital-first series is produced exclusively for LinkedIn, bringing timely conversations to professional and global audiences where they are most engaged.
In this latest installment, Quest sits down with leading marketing and business figures at Cannes Lions 2026, exploring leadership, brand building, creativity, and the evolving role of marketing in business and culture. Through candid interviews and platform-native storytelling, the series examines how today’s top executives are navigating transformation, driving innovation, and shaping the future of their industries.
“These interviews give us an insight into the thinking of the top marketeers and gurus who are setting the agenda,” Quest said. “These companies market to every single one of us, and therefore it is crucial to understand what they are thinking, what they are doing and how they are executing at a time of ferocious change.”
The first conversation is with Kraft Heinz CMO Todd Kaplan, who tells Quest how the FIFA World Cup has produced some unexpected moments for his brand after photos emerged of TSA confiscating bottles of “the great American delicacy – ranch dressing” at airport security.
“Within 24 hours, we came out with these 3,4-ounce little sachets of ranch that you have that you usually get in a restaurant, and we’re now giving them away to consumers at scale,” Kaplan said. “I think it’s one of those things that some of the best ideas and executions are not briefed that we end up doing.”
Visionaries will also feature timely interviews with Don McGuire, CMO of Qualcomm; Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*Trade; Carmen Graf, Global VP of Marketing at Indeed; Peggy Roe, Chief Customer Officer at Marriott Bonvoy; Leandro Barreto, Global CMO at Unilever; Maggie Schmerin, Chief Advertising Officer at United Airlines; and Carla Hassan, CMO at JPMorgan Chase.
Visionaries builds on CNN’s established editorial franchise, known for highlighting influential voices and impactful ideas from around the world. These social-first conversations expand that mission and reflect CNN’s broader commitment to business journalism through a format designed specifically for digital audiences. Additionally, short-form clips will be published across YouTube Shorts and CNN’s TikTok, with select moments receiving visibility across CNN.com and CNN International.
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