Clear Channel Outdoor запустила платформу для превращения рекламных бюджетов в поддержку сообществ

July 16, 2026 Clear Channel Outdoor, an out-of-home advertising platform, has debuted "Clear Channel Impact," a marketing solution that enables brands to turn existing advertising investments into meaningful, measurable support for communities nationwide. The solution empowers advertisers to integrate nonprofit partnerships, community engagement and real-world impact directly into their media campaigns while aligning media investment with both business and community objectives, according to a press release. Through Clear Channel Impact, CCO invests a portion of a brand's media toward their cause of choice while still running their full-scale OOH campaign. "Brands are under more pressure than ever to show up authentically in the communities they serve," Dan Levi, chief marketing officer at Clear Channel Outdoor, said in the release. "Clear Channel Impact gives marketers a way to do that at scale by transforming media investment into something that not only reaches audiences but also makes a tangible and positive difference in their lives. It's an even more meaningful way to think about the role of advertising in our communities."