Cinnabon закрывает последнюю точку в Сингапуре после трех лет работы

Cinnabon will close its final Singapore store at Ion Orchard on September 22, bringing the American cinnamon roll chain’s latest stint in the market to an end after about three years.  The brand announced the closure on September 8, telling customers it was time for “one last Bon together”. “From our very first Bon to the many that followed, you have made Cinnabon part of your cravings, catch-ups, celebrations and everyday moments,” the brand wrote in an Instagram post.  “To everyone who has visited, shared a Bon with us and supported us along the way – thank you for being part of our journey.”  The Ion Orchard store is currently Cinnabon’s only remaining location in Singapore. Its outlets at Raffles City Shopping Centre and Jewel Changi Airport have already closed. The closure marks the end of Cinnabon’s second attempt at the Singapore market, after it reportedly closed its store in 2002.  It returned in February 2023, opening its comeback store at Raffles City Shopping Centre under a master franchise agreement with local company Wabi-Sabi. At the time of its return, master franchisee Alvin Ng told The Straits Times that the plan was to build the brand to 10 outlets in five years, with potential for smaller kiosk formats and expansion beyond central Singapore. Further reading: Cinnabon reenters Malaysian market with new franchise partner.