Цены на гигантские рулоны туалетной бумаги в Китае снизились на 50–100 юаней за тонну

ContactExisting Customer SupportLogin Stay up to date with Fastmarkets’ tissue market coverage, including the latest pricing, demand and cost developments across China. Learn more. Chinese tissue jumbo roll prices fell by 50-100 yuan ($7-15) per tonne in the month to Friday August 7, pressured by seasonally weak demand, falling pulp costs and ample supply. But market participants expected buying interest to improve after mid-August, ahead of the traditional peak season from September through the end of the year. Fastmarkets’ price assessment for tissue, wood pulp-furnished jumbo rolls,15-17 g/square meter, DAP, Shandong was 5,800 yuan per tonne on August 7, down by 100 yuan per tonne from 5,900 yuan per tonne on July 3. Fastmarkets’ price assessment for tissue, wood pulp-furnished jumbo rolls, 15-16 g/square meter, DAP, Hebei was 5,700 yuan per tonne on August 7, down by 50 yuan per tonne from 5,750 yuan per tonne on July 3. Fastmarkets’ price assessment for tissue, mixed wood/nonwood pulp-furnished jumbo rolls, 11.5-15 g/square meter, DAP, Sichuan was 6,050 yuan per tonne on August 7, down by 100 yuan per tonne from 6,150 yuan per tonne on July 3. Fastmarkets’ price assessment for tissue, mixed wood/nonwood pulp-furnished jumbo rolls, 11.5-15 g/square meter, DAP, Guangxi was 5,900 yuan per tonne on August 7, down by 100 yuan per tonne from 6,000 yuan per tonne on July 3. Demand was weak in both finished tissue products and retail sales, with some retailers and finished-product producers reporting thin or even negative margins, which weighed on buying interest for jumbo rolls. July is typically the weakest month for tissue demand in China, with no major holidays or large-scale online or supermarket promotions to support retail sales. Many online customers are price-sensitive and buy only when sellers offer deeper discounts. With e-commerce platform subsidies and retailer promotions much lower than during the promotional season that ended in mid-June, tissue retail sales fell in July, weighing on demand for finished products, according to multiple sources. Finished-product manufacturers cut offers in early and mid-July to boost sales and ease inventory pressure, further squeezing already thin margins. Multiple tissue producers and converters said finished-product prices were near cash costs, with some sales even loss-making. Even some large suppliers reported thin margins and weak trading in July and early August, despite having stronger retail sales channels and higher retail prices than smaller producers. Sources said export business remained healthy. But high export shipping costs continued to erode Chinese tissue manufacturers’ cost advantage in overseas markets, curtailing growth in export demand. The latest China Containerized Freight Index (CCFI), published by the Shanghai Shipping Exchange, was 1,857.04 on July 31, up by 8.57% from 1,710.47 on June 26. According to China Customs, tissue exports totaled 162,727 tonnes in June 2026, down by 9,012 tonnes, or 5.25%, from May. It was the first monthly decline since February this year. In addition to weak sales, lower pulp prices dampened market confidence, prompting suppliers to cut jumbo roll prices. Most tissue jumbo roll mills in China buy market pulp for production, with fiber costs accounting for a large share of total tissue costs. As a result, market wood pulp prices, especially for bleached hardwood kraft (BHK) pulp, are widely regarded as a key indicator of tissue jumbo roll production costs and help shape market participants’ outlook. Fastmarkets’ price assessment for pulp, eucalyptus (domestic, net price), exw China, yuan per tonne was 4,338 yuan per tonne on August 7, down by 62 yuan per tonne from 4,400 yuan per tonne on July 3. Fastmarkets’ bi-weekly assessment for pulp, bleached hardwood kraft eucalyptus imports from South America (net price), cif China was $560-570 per tonne on August 7, down by $20 per tonne from a month earlier. “Competition in jumbo roll sales is intense, and producers – especially small and medium-sized companies without their own established brands – are struggling to balance margins and sales volumes. We had to lower jumbo roll prices to support sales, while falling feedstock pulp prices created room for reductions,” a tissue producer source said. During the reporting period, a small number of tissue producers reduced operating rates. But market participants said the supply cuts were limited and did not change the market’s oversupply situation. “We would rather maintain normal tissue production rates, even with negative margins, than cut output, because protecting market share and long-term customer relationships is more important,” another tissue manufacturer said. Market participants expected demand to improve after mid-August, supported by back-to-school restocking ahead of September, upcoming holidays and large-scale online and offline promotions in the fourth quarter. “We would welcome an increase in pulp prices as the peak season approaches, because this could strengthen market confidence and support jumbo roll prices and sales, although it would also increase our production costs,” a third tissue producer said. Downstream converters in China closely monitor pulp prices because jumbo roll prices typically move in line with pulp costs. Over the past several months, declines in imported and resale BHK pulp prices have prompted converters to seek lower jumbo roll prices. In an oversupplied market, where producers have limited scope to stimulate demand or raise jumbo roll prices, some market-pulp-based tissue producers said higher pulp prices could help support jumbo roll prices. Still, market participants said any sustained recovery in tissue jumbo roll prices would depend on a clearer rebound in downstream demand and firmer pulp costs, rather than seasonal restocking alone. Sign up for our free Global Tissue Weekly Newsletter for independent tissue market intelligence from Brazil, China, Europe and the US, delivered to your inbox every week.