Британский бренд Charles Tyrwhitt празднует 40-летие и открывает новый флагманский магазин на Оксфорд-стрит

LONDON — British shirtmaker Charles Tyrwhitt is marking its 40th anniversary with a season-long celebration that traces its journey from a mail-order start-up to a global shirt specialist. Founded in 1986 by Nick Wheeler with the dream of making “a proper shirt that didn’t cost the earth,” the brand now claims to sell one shirt every four seconds. Charles Tyrwhitt now has 104 stores in major cities including London, Paris, New York, Chicago, Dubai and Mumbai. It has expanded beyond shirts into tailoring, outerwear, footwear and accessories, and is known for customer service including a no-questions-asked, six-month return policy. At the center of the celebration is a nostalgic film led by Wheeler himself, in which he looked back at the highs, lows and unexpected twists that have defined Charles Tyrwhitt over four decades, blending personal anecdotes with British humor. You May Also Like The film also serves as a tribute to friends and loyal customers who have helped shape the business. The lineup includes his wife and founder of The White Company, Chrissie Rucker, as well as singer Bryan Adams, Richard E. Grant, Alexander Armstrong, Lord Sugar, Stuart Broad, Joe Root, Matt Dawson, Luke Donald, Peter Jones and members of the England Rugby team. “If you’d told baby Nick in 1986 that his shirt business would still be going strong 40 years later, he would have been properly chuffed,” Wheeler said, reflecting on the four-decade run. “I simply wanted to make a proper shirt that didn’t cost the earth, and here we are four decades later celebrating with the people who have been part of that journey. We wouldn’t have lasted even one day without our customers, so this milestone belongs to them as much as it does to us.” The anniversary program will run throughout the season, with customer events, competitions, limited-edition products, dedicated window installations, new content, special offers and more surprises to come. The celebration will culminate on Oct. 16 with a grand opening celebration for Charles Tyrwhitt’s new Oxford Street store, positioning the next stage of growth under Rebecca Howat’s leadership. In June, Howat was promoted to managing director following a recent leadership restructure. She joined the company in 2013 as head of merchandising, and has since held senior roles across merchandising, supply chain and third-party sales channels. She was appointed chief operating officer in 2020. She reports to Luke Kingsnorth, group chief executive officer of Bectin Ltd., the holding company for Charles Tyrwhitt, The White Company and other assets. Kingsnorth has described Howat as knowing the business “inside-out” and being well placed to lead its next phase of growth, while Howat has spoken of feeling “incredibly proud of what we’ve built so far, and really excited about leading the business into its next chapter.” According to Companies House, turnover was 350 million pounds in 2025, with profits around 30 million pounds. Around half of the business is in the U.K., with the other half coming from international markets.