Canela Media повысила Андреаса Ринкона до вице-президента по доходам

Canela Media has promoted Andrés Rincón to executive vice president of revenue, expanding his role across the company’s sales organization and commercial strategy. In the new position, Rincón will lead Canela Media’s revenue organization and oversee sales and go-to-market strategy, agency and client partnerships, and the commercialization of the company’s portfolio. Philippe Guelton, global president of Canela Media, said Rincón has played a key role in the company’s commercial growth. “Andrés has been an integral part of Canela’s journey and commercial evolution since the early days of the company,” he said. “Over the past six years, he has helped build and deepen some of our most important relationships across the advertising community while shaping how we go to market. His expanded role reflects both the leadership he has demonstrated and Canela’s increasingly strategic role for marketers recognizing the opportunity represented by U.S. Hispanic consumers.” The promotion comes as Canela says it has completed its fifth successful Upfront cycle, a milestone the company says reflects continued confidence from brands and agencies. Rincón said the company has an opportunity to keep raising the bar for how the industry understands and engages U.S. Hispanics. “I’m incredibly proud of what we’ve built at Canela over the past six years and even more excited about what’s ahead,” Rincón said. “We have a tremendous opportunity and a responsibility to keep raising the bar for how our industry understands and engages U.S. Hispanics. That means challenging conventional thinking, leading with innovation and staying deeply connected to our clients and consumers. I’m excited to build on that momentum and drive meaningful growth for our partners, our people and Canela.” Canela says its ecosystem reaches more than 60 million monthly active users across streaming, original content and IP, audience and data solutions, social and emerging digital experiences. The company said it also works with brands as a strategic partner, offering insights, cultural expertise, guidance and creative solutions for reaching U.S. Hispanic consumers.