Bloomingdale Public Relations назначила регионального директора для Юго-Восточной Азии

Bloomingdale Public Relations has appointed Parikshit Sharma as regional director – Southeast Asia. Based in Singapore, Sharma will lead the agency’s Singapore headquarters and oversee its business across Southeast Asia, including the India-Singapore corridor. Sharma has more than 20 years of experience across marketing, brand activation, experiential strategy and consumer engagement. His career includes senior roles at DDB Mudra, Ogilvy Action, Wunderman Thompson and Havas Media Group. He has been based in Singapore since 2018, where he has advised ASEAN and Australian brands on retail, activation and digital engagement, including relaunch work for Intel and Nokia. In his new role, Sharma will focus on expanding Bloomingdale’s Singapore client base, developing its capabilities across Southeast Asian markets and working with brands expanding between India and Southeast Asia. Diana Fernandes, founder & group CEO, Bloomingdale Public Relations, said: “We have always seen Singapore as a hub for Bloomingdale, not simply another market we operate in. It gives us a vantage point into Southeast Asia and allows us to build relationships with the region’s brands, businesses, media and decision-makers from within the ecosystem. As we deepen our presence across SEA, we wanted leadership on the ground that could think beyond Singapore and help us build the region as a connected communications market. That is also why we deliberately looked beyond traditional PR backgrounds. Communications has changed dramatically. It now sits at the intersection of business, culture, technology, consumer behaviour and reputation, and the best communications leaders need to understand that larger picture. Parikshit brings that wider lens, along with the experience of building brands and understanding businesses from multiple perspectives. His ability to look at communication beyond the traditional boundaries of PR makes him a natural fit for where Bloomingdale is headed. We believe his experience and perspective will help take our PR offering to the next level and strengthen our ability to create meaningful impact for clients across Southeast Asia.” Parikshit Sharma said, “Throughout my career, I have been driven by one fundamental question: what makes people notice, trust, and choose a brand. That understanding has shaped my approach to communication and reputation building. Today, PR is no longer just about media coverage. It is about understanding the business, the consumer, the culture and the reputation of a brand, and bringing those perspectives together. Southeast Asia is also not one market. Each country has its own media landscape, consumer behaviour, business culture and regulatory environment. Having worked across ASEAN, India, Africa and Australia, I see an opportunity to build a regional practice that understands those differences while helping brands navigate them with a much broader perspective. Ultimately, for me, it is about being an accountable PR partner to our clients; understanding their business, contributing meaningfully to their growth, and taking responsibility for building and protecting their reputation as they grow.” At Wunderman Thompson, Sharma led a festival shopper campaign spanning 10 Tata retail brands, including Tanishq, Titan, Croma and Westside. At Ogilvy Action, he led rural activation for Hindustan Unilever, reaching more than four million households. His shopper marketing work at DDB Mudra won Gold and Silver at the Abby Awards. Bloomingdale’s Southeast Asia practice works with regional brands, international brands entering the region and Indian companies expanding eastward. The agency currently advises more than 40 brands across 12 sectors.