Blended Blue Tequila назначила ключевых руководителей и партнеров для расширения экспорта в США

Blended Blue Tequila appoints team Luxury agave spirits brand Blended Blue Tequila has announced several executive appointments as it ramps up shipping across the US. Blended Blue Tequila, founded by former Clase Azul México board member Charles Durazo, aims to bring the 75-year tradition and culture of blending Tequilas from Mexico to the US. The brand launched its inaugural blend, Maravilla, last month. The Tequila is a blend of 13-month añejo rested on French oak and reposado aged in American oak for two months. Master blender Alberto Orozco, who joined the brand after stints at Patrón and Clase Azul México, created Maravilla. He commented on the launch: “Blending Tequilas is such a passion project for me. Charles and I both want to increase the reach of our industry by introducing not just another luxury Tequila brand but instead weaving blanco, reposado, añejo, and extra añejo into what is possible.” Diego Gonzalez has joined the brand as operations, logistics, and payments executive. He will work alongside Orozco and distillery and logistics companies to import the brand into the US. Troy Weber, creator of UnCensored AI, has joined Blended Blue as head of digital branding. His responsibilities include creating the logo and website, developing top-level branding elements, and building the brand with Durazo in the California Tequila market. Steve Walsh, known as the ‘hands-on angel and mentor-in-residence’ at Techstars Boston, has joined Blended Blue as a strategic advisor. Over the past decade, Walsh has advised and invested in 69 early-stage companies that have collectively raised more than US$1.4 billion in funding. At Blended Blue, he will focus on fundraising, strategic planning, and growth initiatives. The brand has also announced Tierra Cobriza as its distillery partner. Durazo commented: “Tierra Cobriza has put a stake in the ground as far as technology is concerned and can do things with Tequila production that most distilleries cannot. It is a double NOM (Norma Oficial Mexicana) facility utilising ancestral and modern techniques.” For distribution, Blended Blue has announced a direct-to-consumer partnership with Passion Spirits. The deal will make the Tequila brand available not only on its official website but also on the Passion Spirits Marketplace. Under the agreement, Blended Blue products will be available for shipping to all states, except for Hawaii, Alaska, and Tennessee. Last month, the brand announced the appointment of Freebrook Imports as its importer and distributor in California. Related news Absolut: getting people talking about vodka again