Платформа Big Happy запускает оплату только за подтвержденные показы в наружной рекламе

September 1, 2026 Big Happy, an adtech platform, is teaming up with Veridooh, which provides 100% independent out of home verification. The partnership brings independent verification to Big Happy's digital out of home campaigns, according to a press release. Big Happy is Veridooh's first partner to transact using independently verified delivery data and will offer a Verified CPM option for DOOH campaigns. Advertisers can continue buying on a standard CPM or choose premium vCPM pricing, paying only for plays and impressions independently verified as valid. "Independent verification has been standard across digital advertising for years, and DOOH deserves the same level of accountability," Gabby Stoller, chief revenue officer at Big Happy, said in the release. "Now we are bringing that standard to Big Happy's 3D creative in DOOH. Our creative is built to be immersive, memorable, and available programmatically, and brands should know whether it was delivered as intended. By partnering with Veridooh to launch a vCPM offering, we can give advertisers the option to pay only for valid, independently verified impressions. That prevents wasted ad spend, maximizes ROI, and helps DOOH earn a bigger seat at the table." Big Happy will have full access to Veridooh's programmatic DOOH product suite, which provides an independent data layer across campaign planning, activation and measurement, extending beyond post-campaign reporting. "Through our partnership, Big Happy can now offer verified plays and impressions as a new way to transact their programmatic DOOH buys," Mo Moubayed, co-founder and co-CEO of Veridooh, said in the release. "This is pioneering within the industry as clients will now have the confidence that they will only pay for what is verified. Ultimately, it will increase campaign effectiveness and brand confidence in their programmatic OOH investment."