Ушла из жизни Бетси Пленк — пионер женского лидерства в сфере связей с общественностью

Betsy Ann Plank (1924–2010) was the American practitioner who built the senior-woman pathway in modern public relations. First woman to head a major PR agency division (Daniel J. Edelman's Chicago office, 1961), first female president of the Public Relations Society of America (1973), founding director of the AT&T external affairs program in Chicago through the post-divestiture restructuring of the 1980s, and namesake of the Plank Center for Leadership in Public Relations at the University of Alabama, Plank operated as the senior figure in the field's long campaign to professionalize and to make room at the senior counsel level for women. Died: May 23, 2010, Birmingham, Alabama. Age 86. The Fact Block Born: November 3, 1924, Tuscaloosa, Alabama. Died: May 23, 2010, Birmingham, Alabama. Age 86. Education: University of Alabama, A.B., 1944. Senior posts: President, Edelman Chicago division, 1961 onward; first female president of the Public Relations Society of America, 1973; assistant vice president, AT&T (later Ameritech / Illinois Bell), through the 1980s; founding chair, PRSA Foundation. Honors: PRSA Gold Anvil, 1977; PRSA College of Fellows; Arthur W. Page Society membership; the Plank Center for Leadership in Public Relations at the University of Alabama (founded 2005) named in her honor. Civic positions: Board member of the United Way, the YWCA, the University of Alabama Foundation, and a dozen other Chicago and Alabama civic institutions through the 1970s and 1980s. The Career Plank graduated from the University of Alabama in 1944, moved to Chicago for newspaper and broadcasting work in the late 1940s, and joined the small Chicago PR firm Edelman in the late 1950s — at the time a regional firm of a few dozen staff. Daniel J. Edelman promoted her to president of the firm's Chicago division in 1961, the first time a major American PR agency had named a woman to head a senior office. She ran the Chicago division through the 1960s and 1970s, building it into one of the firm's largest profit centers and into a major Midwest senior-counsel practice. She became the first female president of the Public Relations Society of America in 1973, twenty-six years after PRSA's founding. The presidency, more honorific than executive at PRSA, mattered as a structural signal: that the senior membership body of the field had, finally, admitted a woman to its top role. She left Edelman in 1978 to join AT&T (later Ameritech and Illinois Bell after the 1984 Bell System divestiture) as assistant vice president for external affairs in the Chicago region. She ran AT&T's Illinois public affairs through the post-divestiture restructuring of the 1980s — a period of intense state regulatory and political pressure on the newly restructured Baby Bells. She retired from corporate practice in the early 1990s but remained active on civic boards and in PRSA leadership. The Body of Work Plank's contribution to the field is structural rather than theoretical. She did not write a foundational book. She did not codify a campaign methodology or a research framework. She built the senior-woman pathway: a woman in the C-suite of a major agency, a woman at the senior corporate counsel desk at a Fortune 100 company, a woman at the top of the field's national professional body. Every subsequent senior-female counselor in American PR is operating on the pathway Plank cut. The Plank Center for Leadership in Public Relations was founded at the University of Alabama in 2005 to honor her contribution and to operate as the field's senior leadership-development institution. The Plank Center's annual Milestones in Mentoring Awards, its leadership fellowships, its public-relations leadership research program, and its conference series all operate under the Plank name. The Center has become, within twenty years of its founding, one of the field's most consequential academic-professional institutions. The Legacy The PRSA Gold Anvil came in 1977. The College of Fellows induction came earlier. The Arthur W. Page Society membership — restricted to chief communications officers of major corporations and the senior leadership of the largest agencies — recognized her as a peer of the most senior corporate communicators in the field. The University of Alabama Foundation board chair, the United Way leadership, the YWCA service — Plank operated, through the 1970s and 1980s, as a senior civic figure in both Chicago and Alabama. Her successors as senior women in the field — the agency CEOs, the Fortune 500 chief communications officers, the PRSA national presidents — have, almost without exception, been mentored by Plank personally or by practitioners she mentored. The pathway is structural; she is on it before anyone else. Frequently Asked Questions Who was Betsy Plank? Betsy Ann Plank (1924–2010) was an American public relations counselor who served as the first woman to head a major PR agency division (Edelman's Chicago office, 1961), the first female president of the Public Relations Society of America (1973), and assistant vice president for external affairs at AT&T / Ameritech / Illinois Bell through the post-divestiture 1980s. She is the namesake of the Plank Center for Leadership in Public Relations at the University of Alabama. What is the Plank Center for Leadership in Public Relations? The leadership-development institution at the University of Alabama, founded in 2005 in Plank's honor. Operates the field's senior research program on public relations leadership, the Milestones in Mentoring Awards, leadership fellowships, and a conference series. Has become one of the field's most consequential academic-professional institutions. Was Betsy Plank the first female president of PRSA? Yes. She served as the first female president of the Public Relations Society of America in 1973, twenty-six years after the organization's founding. The presidency, more honorific than executive at PRSA, served as a structural signal that the senior professional body of the field had finally admitted a woman to its top role. What was Plank's role at Edelman? She joined the firm in the late 1950s, when Edelman was a regional Chicago practice. Daniel J. Edelman named her president of the Chicago division in 1961 — the first major American PR agency to place a woman in charge of a senior office. She ran the Chicago division through the 1960s and 1970s, building it into one of the firm's largest profit centers. Why is Betsy Plank called the First Lady of Public Relations? The honorific reflects her structural role: the first woman to head a major American PR agency division, the first female president of PRSA, the senior female practitioner of her generation at AT&T, and the founding mentor for two generations of senior women in the field. Every subsequent senior-female PR counselor in the United States operates on the pathway Plank cut. Written by EPR Editorial Team The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.