Bitly признан лучшим сервисом для сокращения ссылок, в то время как Rebrandly и TinyURL лидируют в своих нишах

TL;DR Bitly is the best overall URL shortener we tested, combining a polished interface, reliable redirects, analytics, QR codes, and strong integrations for businesses and marketers. Rebrandly and Short.io stand out for branded links and developer workflows, giving users more control over custom domains, routing, APIs, and link management. TinyURL remains one of the best free URL shorteners for people who simply need permanent, easy-to-create short links without a complicated dashboard. Replug and Sniply are better suited to marketing teams that want to add tracking, retargeting, CTAs, and conversion-focused features to their links. T2M and Linktree make sense for specific use cases, with T2M offering unusually flexible lifetime pricing and Linktree focusing on creators who need a link-in-bio page. The URL shortener market is projected to hit $3.06 billion by 2035, up from $0.59 billion in 2026, as businesses increasingly use shorter, trackable links across digital campaigns. We tested 10 of the most popular URL shorteners to see how they performed for link creation, analytics, branded URLs, QR codes, and campaign management. Our research results revealed clear differences between tools built for simple sharing and those designed for serious marketing and enterprise use.  Best URL Shorteners: Quick Comparison  Tool | Free Account? | Starting Price | Best For Bitly | Yes (5 links/month) | $10/month | Overall reliability and mobile campaign tracking Rebrandly | Yes (10 links/month) | $16/month | Branded domains and deep linking TinyURL | Yes (unlimited links) | $9/month (billed annually) | Generous free, no-frills shortening Short.io | Yes (1,000 links lifetime) | $5/month | Developers and API-first workflows Dub | Yes (25 links/month) | $30/month | Open-source, self-hostable link infrastructure Cuttly | Yes (short links/month) | $12/month | Free link tracking and branded short links Replug | Yes | $9/month (annual billing) | Full marketing campaigns with retargeting Sniply | 14-day free trial | $9/month | CTA overlays on curated content T2M | Yes (lifetime, $5 verification fee required) | $9.99/month | Bulk link volume and lifetime pricing options Linktree | Yes | $8/month | Link-in-bio pages for creators 1. Best Overall: Bitly Best for: Businesses, marketers, and everyday professional link management Free tier: Yes Price: Core starts at $10/month From our test results, Bitly is hands down the easiest platform to recommend if you want a URL link shortener that just gets on with the job. We used it for campaign links, QR codes, and tracking clicks, and there was very little friction along the way. The dashboard is clean, the important tools are easy to find, and you don’t have to learn the platform before you can start using it. That simplicity becomes even more useful when you’re running mobile campaigns. Among the best URL shorteners for mobile campaigns, Bitly stands out because one shortened link can work across SMS, social media, email marketing campaigns, and QR codes, with paid plans giving you more control through Urchin Tracking Module (UTM) building, redirects, bulk creation, and deeper click data. We also liked the fact that Bitly takes link security seriously. The company says it blocked about one million malicious URLs in 2025 and protected nearly one billion clicks with real-time warnings. The free plan is where things get restrictive. Five new links a month is fine for occasional use, but active marketers will probably need Core or Growth fairly quickly. Still, if you want one dependable place to create, manage, track, and share links, Bitly makes a very strong case for itself. 2. Best for Branded Domains: Rebrandly Best for: Branded short links, custom domains, and marketing teams Free tier: Yes Price: Free; Essentials starts at $16/month Rebrandly became one of our favorites when branding mattered as much as shortening. After testing it, we could see why it earns a spot among the best URL shorteners for branded links. Turning a long campaign URL into something like yourbrand.com/offer feels far more professional, especially when that link is going into an ad, email, or social post. The free plan is useful for trying things out, with 10 links, one custom domain, custom back-halves, and unlimited clicks. The catch is analytics. Detailed engagement data is capped at 100 clicks a month. We hit that limitation quickly, and it’s the kind of restriction you’ll notice once a campaign starts getting real traffic. Essentials feels much more practical, giving you 250 links, two custom domains, and 10,000 tracked engagements. We also liked the UTM tools because they cut down the tedious manual tagging that comes with multi-channel campaigns. Professional adds conversion tracking and dynamic traffic routing, while Growth brings mobile deep linking into the mix. 3. Best Free URL Shortener: TinyURL Best for: Simple, permanent links and occasional use Free tier: Yes Price: Free; paid plans start at $11 with annual billing TinyURL became one of our easiest picks because sometimes you just want to shorten a link and move on. We could create a short URL in seconds, give it a custom alias, and get a QR code without working through a complicated dashboard. More importantly, TinyURL says links created on its platform don’t expire, which makes it useful for anything you’re likely to share for months or years. That simplicity is exactly why we’d put it among the best free URL shorteners for personal projects, small businesses, and occasional campaigns. The free plan gives you link history and permanent redirects, while the API is also available to free users. Here’s the trade-off we hit almost immediately. Free TinyURL links carry zero click data, not even a basic count, so the moment you actually need to know if anyone clicked, you’re paying. Additionally, free links can’t be edited after creation, and detailed analytics require a paid plan. For basic shortening, though, we found little to complain about. TinyURL keeps the experience fast and uncomplicated, which is exactly what many users need. 4. Best for Developers: Short.io Best for: Developers, APIs, custom domains, and automated link creation Free tier: Yes Price: Free; Hobby starts at $5/month Short.io feels built for people who want more control over what happens after a link is created. We found its strongest advantage in the combination of custom domains, Application Programming Interface (APIs), automation, targeting, and detailed analytics. The free plan supports five custom domains, up to 1,000 branded links over the account lifetime, 50,000 tracked clicks per month, and API or bulk automation. Paid plans increase those limits substantially, with Pro offering unlimited branded links and additional automation capacity. That API-first approach makes Short.io particularly useful when links form part of a larger product or marketing workflow. Developers can generate links programmatically, while marketers can still work from the dashboard. We also liked the routing options. Depending on your plan, links can respond to factors such as country, device, or referrer, which opens up more sophisticated campaign possibilities. The free plan is unusually capable, but the lifetime link limit needs attention. Someone generating thousands of links automatically can hit the ceiling faster than expected. For developers who understand those limits, though, Short.io is one of the strongest platforms we tested. 5. Best Open-Source & API-First: Dub Best for: Modern developer workflows, APIs, and advanced link management Free tier: Yes Price: Free; Pro starts at $30/month Founded in 2022, Dub is the newest name on this list, taking a more modern approach to link management that most technical teams appreciate. Dub is also fully open-source and self-hostable under the AGPLv3 license. The open-core model means you can self-host the entire thing if you want full control over your data, something none of the legacy players here offer.  Its interface is clean enough for everyday use, but underneath it sits a much more developer-friendly system, with API access, native SDKs, webhooks, custom domains, and real-time analytics.  The free plan gives you 25 new links and 1,000 tracked events per month, along with three custom domains, UTM templates, QR codes, and 30-day analytics retention. Pro jumps to 1,000 links and 50,000 tracked events for $30 a month, while Business adds conversion tracking, A/B testing, customer insights, and event webhooks at $90. What stood out to us was how naturally Dub fits into a product or marketing stack. You can generate links programmatically, track what happens after the click, and connect those events to other systems. Even so, for someone who just needs a shorter URL, all that depth may feel excessive, making options like Bitly and TinyURL the better choice.  6. Best for Free Features and Link Tracking: Cuttly Best for: Free link tracking, branded links, and QR codes Free tier: Yes, with 30 short links/month Price: From $12/month Cuttly is one of the few URL shorteners we tested where the free plan feels useful for ongoing campaigns, not just occasional link creation. You can create up to 30 new short links each month, connect a custom domain, add UTM parameters, and track traffic for 30 days. Clicks aren’t capped, so an existing link can keep sending visitors even after you’ve reached the monthly creation limit. The tool also packs several features that are easy to overlook when comparing custom URL shorteners. Custom aliases make links more recognizable, while branded domains can keep the shortened URL aligned with your company’s identity.  Paid plans add more advanced campaign tools, including bulk link creation, password protection, expiration dates, retargeting pixels, and mobile targeting. For marketers managing multiple campaigns, we found these additions move Cuttly closer to a lightweight link-management platform than a simple URL-shortening service. What we found as its limitation is scale. Thirty new links a month is generous for a freelancer or small business. Teams producing hundreds ot thousands of campaign URLs will quickly outgrow the free tier. Cuttly makes the most sense if you want useful tracking and marketing features without committing to an expensive business platform.  7. Best for Marketing Campaigns: Replug Best for: Marketers, agencies, retargeting, and campaign tracking Free tier: Yes Price: Free; Essentials starts at $9/month billed annually Replug is where a URL shortener starts looking more like a marketing platform. We tested it with campaign links and found the extra layers useful when the goal wasn’t simply to make a URL shorter but to understand and influence what happens after the click. The platform combines branded links with UTM tracking, analytics, retargeting pixels, QR codes, bio links, A/B testing, deep linking, link rotation, and CTA features. Retargeting pixels for Facebook, X, and Quora sit right on the link itself, so every share quietly builds a remarketing audience even when the content lives on someone else’s site.  Its free plan includes 100 short links, two bio links, 10 smart QR codes, three custom domains, one campaign, and 1,000 clicks per month. Essentials costs $9 per month annually, while Scale costs $23. We particularly liked the campaign reporting. Replug can break down clicks by location, device, browser, and referral source, and reports can be exported for clients or internal teams. The downside is complexity. If you’re only shortening five links a month, you’ll barely scratch the surface. For agencies and performance marketers, though, those extra features can eliminate several separate tools from the workflow. 8. Best for Call-to-Action Overlays: Sniply Best for: Content marketers who want CTAs on shared links Free tier: 14-day trial Price: From $9/month Sniply takes a different route by putting the marketing message directly into the experience around a shared link. Its defining feature is the ability to add a call-to-action to content you’re sharing, giving marketers a way to bring visitors back to their own site. During testing, the CTA functionality was the reason to use Sniply. The short link itself isn’t dramatically different from what you get elsewhere, but the ability to add branded CTAs, track engagement, and run experiments makes it more useful for content distribution. Sniply also integrates with tools including Hootsuite, Buffer, Mailchimp, and Zapier, and supports A/B testing for CTAs. That means you can distribute a third-party article through your existing marketing stack, place different offers in front of those readers, and compare which CTA generates more clicks or conversions.  The limitation we found is that Sniply’s overlay relies on embedding the destination page in an iframe. Some major publishers, including the New York Times, Bloomberg, and LinkedIn, use security policies that prevent their pages from being embedded this way. Sniply also acknowledges that sites with restrictive iframe settings aren’t supported. Test the sites you plan to share before making Sniply’s overlay a core part of your strategy. 9. Best for Bulk Volume & Lifetime Pricing: T2M Best for: High-volume link creation and users who dislike recurring subscriptions Free tier: Yes for lifetime, requiring $5 for verification Price: From $9.99/month T2M won’t win any design awards, but it earned its spot here on pure value for anyone shortening links at real volume. The major appeal we found was the lifetime pricing, which is increasingly unusual in SaaS. You can pay once for the Basic plan and keep using the core link-shortening, QR code, customization, and analytics features without another monthly charge. Where T2M really separates itself from other short link generators is in the amount of link-management functionality it packs around the shortener. We could create and organize links quickly, monitor click activity, and use features such as UTM building and bulk CSV tools without having to stitch together several separate tools. For campaigns involving hundreds or thousands of links, those workflow features matter far more than a polished dashboard. The trade-off we found is the interface. It feels more utilitarian than Bitly or Rebrandly, and some settings take a little more digging to find. But once you get past the presentation, T2M is surprisingly capable for marketers managing link-heavy campaigns. Still, don’t buy the lifetime plan based on the $5 headline alone. Check the included features and usage limits first, particularly if you need branded domains, advanced analytics, or bulk-management tools. 10. Best for Link-in-Bio: Linktree Best for: Creators, influencers, and social media posts Free tier: Yes Price: Starter is $8/month or $6/month annually If you go to most Instagram or TikTok profiles, you’ll likely find a link in the bio sending followers somewhere else. Linktree built much of its business around that behavior, and more than 70 million creators and brands now use the platform to bring their websites, stores, social profiles, newsletters, and other destinations together under one URL. We tested Linktree primarily as a social profile hub, and the appeal became obvious quickly. You build one page, add the destinations you want people to visit, customize the appearance, and then use the same Linktree URL across your social profiles. You can also track which links attract clicks, so you’re not just giving followers a list of destinations but a clearer picture of where that attention goes. The free plan is enough for a basic profile, while paid plans add deeper customization, analytics, branding controls, lead capture, integrations, and commerce features. The distinction is that Linktree is built around converting social traffic, not managing hundreds of individual short URLs. That’s also its biggest limitation. If you need detailed link-management infrastructure, Short.io, Bitly, or Rebrandly will give you more control. But for creators who want one polished, measurable destination for everything they promote on social media, Linktree remains hard to beat.  How to Choose the Best URL Shortener Choosing a URL shortener gets harder once you’ve moved beyond basic shortening. Every platform can make a long URL shorter. The important questions start after you click Create. Start With Your Actual Use Case A creator sharing three links on Instagram doesn’t need the same platform as an e-commerce company tracking 50,000 campaign URLs. Start with the job you’re trying to solve. For simple sharing, TinyURL may be enough. Marketers should look toward Bitly, Replug, or Rebrandly. Developers will get more value from Short.io or Dub, while enterprise teams may need BL.INK’s governance and analytics capabilities. Decide How Important Branding Is A generic short domain is fine for personal sharing. Brand campaigns are different. Your own custom domains let you create branded short links that people can recognize before clicking. Rebrandly, Short.io, Replug, and Bitly’s higher plans all support branded links, although the number of domains and links varies by subscription. Look Beyond Click Counts A shortener becomes significantly more useful when you can answer what happened after someone clicked. Look for device, country, referrer, campaign, UTM, and conversion data. We found analytics depth to be one of the biggest differences between the platforms. Bitly and Replug are particularly strong for marketers, while developer-oriented tools such as Dub and Short.io offer deeper technical controls. Check Link Limits Carefully Free plans can look generous until you examine the actual limits. Bitly’s free plan allows five new links per month, while Short.io’s free plan allows up to 1,000 branded links over the account lifetime. Rebrandly’s free plan provides 10 links per month. High-volume users should also check API limits, tracked clicks, QR codes, redirects, and historical analytics. A cheap plan can become expensive once your campaigns scale. Consider What Happens to Old Links A short URL isn’t just a convenience. Once it’s printed on a brochure, embedded in an email, or used in an ad, replacing it can be painful. Check whether links expire, whether destinations can be changed, and what happens if you downgrade. TinyURL, for example, specifically states that its free links don’t expire. For business-critical links, permanence and redirect reliability deserve as much attention as price. Final Verdict After testing these platforms across everyday link shortening, branded links, analytics, QR codes, and campaign management, Bitly is our overall winner. It isn’t the cheapest option, and its free plan is fairly limited, but it consistently delivered the most dependable all-round experience. The interface is easy to navigate, reporting is strong, and the combination of link management, QR codes, integrations, and business features makes it the option we’d trust for important campaigns. Rebrandly is our choice for branded links and custom domains, while Short.io makes more sense for developers and teams managing links programmatically. Replug is the stronger marketing-focused option if you want link tracking, retargeting, and calls to action in the same workflow. TinyURL remains our pick for simplicity. If you just need a short, memorable URL and don’t care about advanced campaign features, there’s little reason to pay for a more sophisticated platform. FAQs Which URL shortener is the most trusted? Bitly is one of the most trusted URL shorteners thanks to its robust investment in link security. The platform blocked about one million malicious URLs in 2025 and protected nearly one billion clicks with real-time warnings. What’s the best website for shortening URLs? Bitly is a strong all-purpose choice for shortening, tracking, QR codes, and campaign management. TinyURL is better for basic free shortening, while Rebrandly and Short.io offer stronger branded-link capabilities. Is there a truly free URL shortener with no limits? No major mainstream platform combines unlimited free shortening with unlimited analytics and advanced features. TinyURL offers free permanent links, while platforms such as Bitly and Rebrandly impose creation limits on their free plans. Is Google URL shortener dead? Yes. Google discontinued its URL Shortener service and stopped supporting affected goo.gl links after August 25, 2025. Google recommends moving affected links to another URL-shortening provider. Josephine Abiodun Josephine Abiodun is a tech writer covering crypto, AI, blockchain, and digital innovation. She writes about emerging technologies, crypto trends, digital assets, and the changing role of AI in business and everyday life. Her work focuses on making complex topics easy to follow through clear, engaging, and well-researched content designed for modern tech audiences. Visit Profile