Сделка по продаже медиахолдинга Sýn компании Ásar в Исландии сорвалась

A proposed deal that would have moved Vísir and several of Iceland’s best-known radio stations from Sýn to Ásar has fallen apart. Both companies announced shortly after midnight Monday that negotiations had ended without a final contract, bringing an exclusivity agreement dating from March to a close. What’s the Story? - Sýn and Ásar have ended negotiations over Ásar’s proposed purchase of Sýn’s web and radio businesses. - The planned transaction covered Vísir, Já.is, Innherji and Bland.is, along with Bylgjan, Léttbylgjan, Gullbylgjan, FM957, X977 and podcast network Tal. - Sýn says the failed deal does not change its published 2026 earnings guidance. A major Icelandic media deal ends The companies first announced a term sheet on March 12. The transaction remained conditional on due diligence, a definitive purchase agreement, board approvals and the approvals of relevant regulators. Ásar said Monday that, after negotiations following due diligence, it had become clear the parties would not reach agreement and had decided to abandon the transaction. Sýn said the deadline for completing the final agreement had expired and Ásar’s exclusivity had therefore ended. The deal would have shifted a substantial group of Icelandic media brands. Vísir is one of the country’s major online news outlets, while Bylgjan, FM957 and X977 are prominent commercial radio stations. Iceland Review has previously reported on Sýn’s place among the country’s major private media groups and on government support for private media. Sýn said it had met the assumptions set out in the term sheet, including conditions related to revenue and operating performance underlying the agreed valuation. The company said its web and radio businesses remain strong operations that will continue to support its core business. The ownership history of the group has shifted before. Iceland Review reported in 2017 on Vodafone Iceland’s acquisition of Stöð 2 and Vísir, a transaction that preceded the company’s later Sýn identity. Source: Sýn Read more stories covering Icelandic society, politics, business, and culture at Iceland Review News.