Точность заказов становится новым лояльностью: Star Micronics запускает вебинар о внедрении умной маркировки

Star Micronics' upcoming webinar, "Accuracy Is the New Loyalty," will explore how integrating smart labeling with existing restaurant technology eliminates costly order errors, streamlines kitchen operations and drives customer trust. August 27, 2026 by Mandy Wolf Detwiler — Editor, Connect Media As off-premise dining and catering continue to capture a larger share of restaurant revenue, the margin for operational error has vanished. Order accuracy is no longer just a basic expectation; it is a direct driver of profitability, customer trust and repeat business. When a guest receives their meal at home or at a catered event, a missing modifier or incorrect item instantly breaks that trust. In this fast-paced era of hospitality, accuracy has effectively become the new loyalty, demanding flawless execution from the moment an order is placed to the final handoff. The financial toll of these everyday mistakes is steeper than many operators realize. A single misunderstood modification or a bagged order handed to the wrong delivery driver leads to costly chargebacks, frustrated staff and wasted food. However, the financial upside of solving this is equally massive — eliminating even one chargeback per location, per day, yields significant savings at scale. This is where smarter labeling transforms chaotic kitchens into streamlined operations. Clear, dynamic labels eliminate the guesswork on the line, ensuring accurate item identification, perfectly executed modifiers, seamless driver handoffs and strict adherence to food safety and traceability standards. To achieve this level of consistency, labeling must be woven directly into the restaurant's broader technology ecosystem. Modern labeling solutions do not operate in a silo; they work hand-in-hand with POS and KDS platforms to keep the entire kitchen synchronized. In the upcoming webinar, "Accuracy Is the New Loyalty", Star Micronics will explore the exact friction points where costly errors happen and demonstrate how the right labeling technology can create a seamless, error-free bridge from the prep station to the customer's hands. Craig Kaliebe, enterprise development manager for Star Micronics, leads the webinar, with Mandy Wolf Detwiler, editor of Pizza Marketplace and QSRweb moderating. "Every item in an order should be labeled. Does the food item typically pair with condiments? The chicken sandwich without the special sauce doesn't hit the same. Mozarella without the marina for dipping? It's good, but I needthat sauce. Make sure each item is accounted for by labeling everyitem," Kaliebe said in an email interview. "Order accuracy is the key to customer loyalty. Missing the condiments, silverware or napkins on a delivery order might make that customer think twice before ordering again. Make sure the experience is outstanding by getting the order correct, each and every time." When asked what is something that is overlooked when it comes to labeling, Kaliebe said the answer is loyalty. "The labels can help convey a message, tell a story, or connect the customer with a loyalty program," he said. "For a delivery order, the label could just note what the item is and any modifications (essential to order accuracy), but what if the restaurant has a unique supply chain for the ingredients? What if there's a story behind the recipe for the item? What if there's a unique nutritional benefit to the item? A few words and a QR code could tell the customer a story that might bring them back time and time again. At the very least, the label can provide a link to the restaurant's loyalty program. The objective isn't to sell the customer one order, it's to create a long-lasting relationship with dozens of return visits." Kaliebe said there are lots of label printers on the market, but Star Micronics offers the best, most reliable on-demand label printers for restaurants and retail. They're widely integrated with the leading KDS, catering and food safety software solutions; they're purpose-built, offering great durability for harsh kitchen environments and are easy to maintain with no tools required to keep them printing for years and years. All the Star label printers are Cloud PRNT capable, meaning they can evolve as the restaurant's technology needs expand. As for our label and receipt media, they're Prop-65 compliant, meaning there are no added phenols, and they're compliant with the latest safety standards." Click HERE to register for the free webinar. Mandy Wolf Detwiler is the Pizzamarketplace.com and QSRweb.com editor for Connect Media. An award-winning journalist, Mandy brings more than 20 years’ experience covering food, people and places. Mandy has been featured on the Food Network and has won numerous awards for her coverage of the restaurant industry. She has an insatiable appetite for learning, and, yes, she can tell you where to find the best pizza slices in the country. Always Leading, Always Innovating Star Micronics, a world-leading POS and labeling solutions provider, has designated a portfolio of printing, secure cash management, and customer engagement tools for any retail and hospitality establishment with a POS or mPOS environment.