Компания AccessU из Роанока отметила 30-летие успешной работы в сфере цифрового маркетинга

ROANOKE, Va. – It can be tough for a small business to get its footing in a place, but for companies like AccessU, they found their footing right here in Roanoke and have been thriving for what is now 30 years. When one walks into the AccessU building, you’ll find a lot of desks lined up and people at work at their computers. CEO Tony Pearman says that his company works on many different projects. “We do lots of things: websites, digital ads, still print collateral, things like that, videos, many, many different things,” Pearman said. They got their start in 1996 and currently work out of the old Double Cola Bottling Co. Building and have weathered the 2008 recession and the COVID-19 pandemic. AccessU has also seen its fair share of employees join them. Some, like Associate Vice President of Account Services Robyn Overstreet, have been working for the company since she was a 16-year-old intern. “We have had people like me who have been here 16 years. Our creative director 29 and a half of our 30 years,” Overstreet said. “Just lots of people who have been here for a long time, but we’ve also grown a lot.” Overstreet credits the office culture as a reason for her employment, something Pearman says is beneficial to any office. “You have to create a good culture before you can create a good business,” Pearman said. “Those two go together, and if you create a good culture, then the business will come.” In order to last 30 years in any area, Pearman says that any startup business needs not just a creative spirit, but a good head for business. “If you’re interested in being in advertising or marketing or things like that, learn a little bit about business before you just try to jump in and be creative, because the business is where most people fail, not in the creative part,” Pearman said.