Компания 52Launch из Фреймингэма реализует сотни необычных изобретений от детей до взрослых

From an indoor cornhole game invented by a 12-year-old to a lobster nativity set, 52Launch has helped bring hundreds of unusual product ideas to life Advertisement How Framingham’s 52Launch Turns Inventors’ Ideas Into Products From an indoor cornhole game invented by a 12-year-old to a lobster nativity set, 52Launch has helped bring hundreds of unusual product ideas to life For inventors with a product idea but no idea what comes next, 52Launch in Framingham offers a path from sketch to store shelf. The company works with individual inventors and entrepreneurs to develop, prototype, manufacture, brand and market consumer products. Its team says it has launched more than 750 products and is currently working on roughly 200 more. Advertisement “We like to start with pen to paper,” said Ian McBrayer, a member of the 52Launch design team. From there, ideas can move through 3-D modeling, prototyping, testing and manufacturing. Co-founder and CEO Dan Gonyea describes the operation as “controlled chaos,” with designers, marketers and manufacturing partners working across different stages of product development. Some ideas become major hits. Gonyea points to the Eggmazing Egg Decorator, which he says sold millions of units and generated significant revenue. Others are far more unexpected. One Cape Cod woman came to 52Launch with an idea for a lobster nativity set. The company initially questioned whether the niche product would succeed, but eventually took a chance. Gonyea now calls it one of the company's strongest-performing products. The company also works with young inventors. One example is Tyler Wilcox, a 12-year-old from Billerica who developed ideas including an indoor version of cornhole during the COVID-19 pandemic. For 52Launch, the next big idea could come from anywhere — even, Gonyea jokes, another dimension.