Агентство Optimizon сменило название на Smollan в рамках глобальной консолидации услуг электронной коммерции

A Swindon-based e-commerce agency has rebranded as part of a global consolidation of digital commerce services. Optimizon, which was founded in 2016 and specialises in helping brands grow on online marketplaces, will now operate under the Smollan name. The move supports Smollan’s new Digital Commerce offering and brings together six specialist digital commerce businesses under a single global proposition. James Pitts-Drake, managing director for the UK and Europe, digital commerce at Smollan, said: "Optimizon has always been about helping brands navigate an increasingly complex e-commerce landscape and deliver measurable growth across Amazon and the world's leading online marketplaces. "That hasn't changed. "What has changed is the breadth of capabilities we can now offer." The new offering will cover marketplaces, direct-to-consumer and B2B e-commerce, retail media, content syndication, digital sampling and commerce technology. This will support brands at every stage of their digital commerce journey. Mr Pitts-Drake said: "Through Smollan's new Digital Commerce offering, we're able to support brands across a much broader digital commerce journey while keeping the same specialist teams and client relationships that have always been at the heart of our business. "It's an exciting evolution for our business and, more importantly, for the brands we support." Clients will continue to work with the same UK marketplace teams but will now have access to a wider set of digital commerce services. Beyond strengthening Smollan's digital commerce offering, it also creates a stronger connection between digital commerce and the Group's wider capabilities in retail execution, field sales, merchandising, technology and shopper marketing. Mr Pitts-Drake said: "We're incredibly proud of what we've built as Optimizon over the past decade. "Becoming Smollan allows us to build on that legacy rather than leave it behind. "Our marketplace expertise remains at the heart of what we do, but by combining it with Smollan's wider capabilities we're creating even greater opportunities for the brands we support and our people." Optimizon has worked with global brands including YETI, Marshall, BRITA and Mars. For £6 get 6 months of UNLIMITED access to the Swindon Adver - £1 a month. 📱 Ad-free app 📰 Digital edition of the paper 🧩 Online puzzles 🎁 Reader Rewards with hundreds of deals and discounts Save on an annual subscription and pay £26 Subscribe👉https://t.co/TRcoVgUC3b pic.twitter.com/ujSt2dLFWa — Swindon Advertiser (@swindonadver) July 21, 2026