Платформа wfrlee получила официальную регистрацию в Саудовской Аравии для расширения туристического бизнеса

Компания wfrlee завершила процедуру регистрации в Саудовской Аравии, что стало ключевым этапом её экспансии на туристический рынок королевства. Успех проекта поддержан участием в ускоренной программе развития туризма TDF и ростом пользовательской базы в десять раз за последний год.

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wfrlee.com, a “pay-as-you-stay” short-stay booking platform, has secured formal registration to establish its Saudi entity through an Investment Registration Certificate (Entrepreneur type), marking a key step in its expansion into the Kingdom’s rapidly growing tourism market. The milestone comes as wfrlee advances through Cohort 6 of the Tourism Development Fund’s (TDF) Grow Tourism Accelerator Programme, delivered in partnership with Plug and Play. The programme provides the company with access to Saudi Arabia’s tourism ecosystem, expert mentorship and a structured pathway to market expansion. Founded in 2022, wfrlee operates a SaaS-driven model designed to provide flexible, pay-as-you-stay accommodation while helping hotels and property partners improve occupancy, average daily rates and guest satisfaction. The company has recorded strong growth, with its user base and booking volume increasing tenfold in 2025 compared with 2024. It currently operates across more than 21 cities in Saudi Arabia, supported by a network of over 60 service providers. The formal registration supports wfrlee’s transition from market entry to establishing a long-term presence in Saudi Arabia, aligning with the Kingdom’s Vision 2030 goals to diversify the economy and expand tourism’s contribution to non-oil revenues. As part of its next growth phase, wfrlee will participate in the TDF Grow Tourism Accelerator Deal Flow Event in Riyadh on August 26, 2026. The event will bring the company together with prospective investors to discuss its progress, expansion plans and opportunities in Saudi Arabia’s tourism-technology sector. Ashraf Al Debai, Founder & CEO of wfrlee.com, said: "Securing our formal registration in Saudi Arabia while advancing through TDF's Grow Tourism Accelerator marks a decisive step in wfrlee's growth. After more than 20 years in hospitality, I know where the friction lies for guests and operators. We built wfrlee to address it, and Saudi Arabia is where we intend to demonstrate the model at scale." Ali Farah, Co-Founder of wfrlee.com, added: "More than 20 years with some of hospitality's most recognised names has shown me what world-class execution requires. Establishing wfrlee in Saudi Arabia allows us to bring that discipline to one of global tourism's most dynamic markets. We are ready to engage with investors who share our ambition for the sector." -TradeArabia News Service