Рынок индукционных плит в Индии бьет рекорды: спрос вырос в два раза, а число брендов превысило 240

Спрос на индукционные плиты в Индии достиг беспрецедентных уровней из-за перебоев с поставками сжиженного газа, что привело к дефициту товара и росту числа новых производителей. Эксперты прогнозируют расширение рынка до семи миллионов единиц к 2026 году, так как потребители все чаще выбирают эту технологию как основной способ готовки.

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The category continues to see new entrants, while contract manufacturers remain swamped with increased demand, with orders for the July-September quarter running at least twice the levels seen a year ago. Industry expects the market to expand to nearly seven million units in 2026 from about four million units in 2025. "The induction cooktop order book for the July-September quarter is extremely strong, with production volumes at twice last year's level," said Ajay DD Singhania, managing director at Epack Durable, which manufactures induction cooktops for multiple brands. "A lot of new brands have entered the category, attracted by the opportunity. Consumers are now buying induction cooktops as an alternative mode of cooking rather than merely as a substitute." More than 240 brands are now operating in the induction cooktop segment, up from 60-70 a year ago, according to industry estimates. The premium segment is also witnessing a surge in new launches as affluent urban households increasingly adopt the product. Saif Khan, managing director of German appliance maker BSH India, which sells home appliances under the Bosch and Siemens brands, said many households continue to buy induction cooktops as a backup for their kitchens. The company is entering the segment under the Bosch brand. The LPG supply disruption during the Iran war triggered an unprecedented surge in demand for induction cooktops, with retail shelves running out of stock and ecommerce platforms quickly selling out, leading to long waiting periods for deliveries. The government urged the industry to expand manufacturing and sought feedback from companies on removing barriers to greater localisation. It has also been promoting the use of induction cooktops in commercial kitchens. (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online. (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online.